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January 24, 2022


Medusa aspires to be a platform to buy and sell cryptocurrency in a simple, transparent and accessible way. My job in the project is to create the visual identity of Medusa, including the logo, the color palette, the design system and overall design assets and the UI design for the app.


Create Medusa's visual identity and user interface.

  • Role

    Visual designer, UI designer, illustrator

  • Tools

    Figma, Illustrator

  • Tags

    UI design, Visual design

Once the differential value that we wanted to offer with Medusa was defined, I carried out a market study on the visual identity with which the competition was presenting itself. I realized that most of the applications for the purchase and sale of cryptocurrencies share a similar aesthetic: fluorescent colors, vector illustrations, complex interfaces.... That left me a free space in the market to create an application that had a completely opposite visual identity: warm colors, "sketchy" illustrations, rounded shapes... Design decisions that move away from the analytical, technological and complex aesthetics with which most financial applications are identified nowadays and show us that the purchase and sale of cryptocurrencies can really be a simple, transparent and familiar process; one you can trust. This way, I managed to create a visual language that not only transmits Medusa's brand identity in a coherent way, but also achieves to position its differential value in the market.

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English (UK)